Blog Competition? Quelle horreur!

OK, so I totally ignore all the rules for a successful blog...leading to the barely googleable (unGoogleable?) obscurity of this endeavor. :)

I Googled "The Smiling Guard" and discover another "The Smiling Guard" blog, on Tumblr.
WTF is that blog about? Vf gur nhgube ntrq fvk? Ner gurl shpxvat vafnar? 
OK, OK , no insults. Be mature but...really?

Now I know there is certainly no copyright on this blog's title, but really?!

Basic courtesy (admittedly rare today) is to spend a few minutes checking that your blog title is not already in use for another blog. About security guards!
I suppose they could have tried to call it Instapundit, Drudgereport or Amazon.

Luckily I never tell anyone about my blog but if I ever do so, I better be exceptionally clear on the URL. LOL